The psychology of packaging design on choice
This little experiment revealed something profound about human behavior and brand perception: when we can’t judge quality by what’s inside, we rely on what we can see. Visual cues like the design, color, typography, and presentation inform our decisions, often subconsciously.
How we balance your expectations and our studio’s creative vision
It’s easy to go with the “safe” option: a marketing agency or design studio that promises clean, corporate work and always agrees with the client. They deliver something tidy, familiar, and inoffensive, but also something forgettable.
Branding slow: How to do it differently
As a designer, having worked in e-commerce and in fast-paced digital media environments, I’ve taught my body and mind over the years to work under pressure. Almost constantly. Until one day, it became too much.
Graphic design studio or Communication agency? Wild Branch is evolving
At Wild Branch Studio, I’ve always lived at the intersection of form and meaning… where design isn’t just beautiful, but purposeful. As our clients’ needs have grown, so has the studio.
You don’t need a designer. You need a design partner.
Design alone isn’t enough. In a world where anyone can generate visuals with a click, what sets your brand apart is meaning. Here’s why working with a design partner, not just a designer, can shape your business in powerful ways.
Gastronomic restaurant branding: Crafting a luxury dining experience
For gastronomic restaurants where excellence and quality are the foundation, branding means going beyond the logo and the graphic style of the menus. After all, a brand represents the entire experience.
