Wild Finds on Art, Nature, Design – nº1
With a creative process rooted in observation, it’s part of my daily life to gather references from many different sources ranging from art, nature, and design. Looking back
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With a creative process rooted in observation, it’s part of my daily life to gather references from many different sources ranging from art, nature, and design. Looking back on them, I ask myself: What do I find important? What do I want to communicate? How can I use both my values and a specific vision to elevate the brands and communication of my clients?
Here is this month’s selection that helps nourish the creative vision, starting where imperfection meets ritual, moving into how packaging can embody indulgence, and closing with a stunning short film about passing on tradition and what it means in a modern life.
In the region of Calabria, rabbis have traveled for centuries in search of the perfect citron for the Jewish festival of Sukkot. But what happens to the fruit deemed imperfect?
In Mausoleum of Rejected Citrons, artist Itamar Gov transforms rejection into reverence. Inside the Chiesetta Gotica in Squillace, 1,000 discarded citrons – bruised, misshapen, abandoned – completely cover the floor, slowly decomposing in a powerful meditation on value, ritual, and beauty.
What is considered “perfect”? What is rejected? And who decides?
These questions challenge a society built on often “one” right way of doing things, clearing the way for a greater acceptance of our own irregularities and imperfections.
© Itamar Gov
Designed in Sendai by Aona Hayashi, this packaging for butter dorayaki is quietly irresistible. This was my first time seeing this designer’s work, and I have to say, I’m in love.
Irregular shapes. (Notice a theme with the selection this month?) A restrained color palette. Red grid accents. Hand-drawn typography.
Immediate, indulgent, tactile: this visual language perfectly reflects the feeling of eating the sweet bean treat inside.
In this short film, filmmaker Chema Balbuena documents a centuries-old Kazakh tradition in Mongolia. Today, it is passed on to Aymoldir, a 15-year-old girl learning the art of eagle hunting.
A beautifully shot story showing the relationship between hunter and eagle is not one of domination, but of interdependence. Human and animal coexist, not to possess one another, but to survive together.
“The Eagle is not ours; she comes from the sky.”
© Chema Balbueno
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If these references speak to you, maybe we should work together.
Which one spoke to you the most? Let me know!
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With a creative process rooted in observation, it’s part of my daily life to gather references from many different sources ranging from art, nature, and design. Looking back
This little experiment revealed something profound about human behavior and brand perception: when we can’t judge quality by what’s inside, we rely on what we can see. Visual cues like the design, color, typography, and presentation inform our decisions, often subconsciously.
It’s easy to go with the “safe” option: a marketing agency or design studio that promises clean, corporate work and always agrees with the client. They deliver something tidy, familiar, and inoffensive, but also something forgettable.
For business owners, creating a unique brand is not an easy. We’ll send you our free checklist so you can stay on target and focus on the essentials!
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